Digital Content Specialist
Tirana, AL
PURPOSE OF THE ROLE
Contributes to the achievement of Management objectives:
- Propose the medium-term strategy and the annual digital plan relating to the defined objectives
- Implementing digital marketing plans consistent with company guidelines and business priorities, in compliance with ethical standards, professional ethics and regulations.
- Coordinating the activities of the cross functional team dedicated to digital
MAIN AREA OF RESPONSABILITIES OF THE ROLE
- Devise and propose the digital communication strategy of the Primary Care BU products working with Marketing and Trade Marketing
- Manage all activities aimed at maximizing the effectiveness of the digital channel
- Manage the social properties and websites of the Primary Care Brands
- Plan, develop and coordinate digital marketing campaigns
- Create and manage content: editorial plans and communication campaigns
- Identify and monitor the digital campaign KPIs, analyze their data and measure the performance of the different digital channels by monitoring performance and ROI
- Manage and supervise the cross functional team dedicated to digital, guiding it through a continuous coordination activity towards the defined objectives
- Proactively interact with Drug Safety in reporting suspected adverse reactions
- Know the legal, deontological and business rules that govern the activities for which they are responsible, and act in accordance with them.
EDUCATION
Degree in science/economic
FURTHER REQUIREMENTS
- Fluent English and good knowledge of major IT tools and applications
- Excellent knowledge of social media, content marketing, online adv tools and data analysis
- Interest in following the new trends of e-commerce, technology and digital marketing in general
- In-depth knowledge of individual social channels and best practices for building and monitoring their performance
- Strong analytical and monitoring capabilities of social platforms
- Availability to travel across Europe according to Business priorities and objectives agreed with line manager
TECHNICAL KNOWLEDGE
MARKET:
- Brand/Portfolio Management
- Target segmentation
- Market dynamics and insights
- Competitive Intelligence
PROCESSES:
- Commercial and distribution planning
- Brand Planning
- Market research planning
- Budgeting & Forecasting
- Communication and information processes and instruments
- Product lifecycle management
- Product Launches
- Reporting
- Manufacturing and supply chain requirements
REFERENCE DISCIPLINES:
- Understand key rules for promotional materials development and approval across EU
- Scientific product knowledge
- Project Management & Planning
- Data analysis and management
- Economics
- Pharmaco economy
- Pharmacovigilance
- Selling skills