Digital Content Specialist

PURPOSE OF THE ROLE
Contributes to the achievement of Management objectives:

• Propose the medium-term strategy and the annual digital plan relating to the defined objectives
• Implementing digital marketing plans consistent with company guidelines and business priorities, in compliance with ethical standards, professional ethics and regulations.
• Coordinating the activities of the cross functional team dedicated to digital

MAIN AREA OF RESPONSABILITIES OF THE ROLE

• Devise and propose the digital communication strategy of the Primary Care BU products working with Marketing and Trade Marketing
• Manage all activities aimed at maximizing the effectiveness of the digital channel
• Manage the social properties and websites of the Primary Care Brands
• Plan, develop and coordinate digital marketing campaigns
• Create and manage content: editorial plans and communication campaigns
• Identify and monitor the digital campaign KPIs, analyze their data and measure the performance of the different digital channels by monitoring performance and ROI
• Manage and supervise the cross functional team dedicated to digital, guiding it through a continuous coordination activity towards the defined objectives
• Proactively interact with Drug Safety in reporting suspected adverse reactions
• Know the legal, deontological and business rules that govern the activities for which they are responsible, and act in accordance with them.

EDUCATION
Degree in science/economic

FURTHER REQUIREMENTS

• Fluent English and good knowledge of major IT tools and applications
• Excellent knowledge of social media, content marketing, online adv tools and data analysis
• Interest in following the new trends of e-commerce, technology and digital marketing in general
• In-depth knowledge of individual social channels and best practices for building and monitoring their performance
• Strong analytical and monitoring capabilities of social platforms
• Availability to travel across Europe according to Business priorities and objectives agreed with line manager

TECHNICAL KNOWLEDGE
MARKET:

• Brand/Portfolio Management
• Target segmentation
• Market dynamics and insights
• Competitive Intelligence

PROCESSES:

• Commercial and distribution planning
• Brand Planning
• Market research planning 
• Budgeting & Forecasting
• Communication and information processes and instruments
• Product lifecycle management
• Product Launches
• Reporting
• Manufacturing and supply chain requirements 

REFERENCE DISCIPLINES:

• Understand key rules for promotional materials development and approval across EU
• Scientific product knowledge 
• Project Management & Planning
• Data analysis and management
• Economics
• Pharmaco economy
• Pharmacovigilance
• Selling skills