Director Digital Marketing

ABOUT DOMPÉ

Ciao! At Dompé , our success is rooted in our team and our history. We are a private, rapidly growing global biopharmaceutical company.  Founded in Milan, Italy, we have a 130-year legacy of medical innovation. Dompé’s rich history has greatly influenced its priorities today: to innovate for the benefit of patients facing both everyday wellness needs and rare conditions. Dompé operates in two strategic areas in select markets around the world: Primary Care, which includes prescription and over-the-counter products; and Biotechnology and Rare Disease, which recently expanded into the United States.
 
Today Dompé has over 900 employees worldwide and we are excited to be rapidly scaling in the United States. Our R&D hub is currently based in Boston, and the commercial organization is housed in the San Francisco Bay Area.

YOUR ROLE AT  DOMPÉ

The Director, Digital Marketing reports to the VP, Global Marketing and will be a critical member of the U.S. organization supporting Dompé’s breakthrough therapy, the first and only ophthalmic biologic product (Oxervate) for patients suffering from neurotrophic keratitis (NK), a rare and progressive eye disease. Oxervate’s primary customers are eye care providers (ECPs) who are managing and treating patients with NK which include the Optometrist (OD), General Ophthalmologist (GO), and Cornea Specialist (CS). 

The Director, Digital Marketing will be responsible for developing and executing the digital brand strategy for Oxervate in the US which includes the development of branded and disease state marketing resources/tactics for ECPs and patients with a goal of growing the prescriber base and the number of patients receiving Oxervate as well as increasing overall disease awareness for NK. The Director, Digital Marketing will collaborate with agency partners, media planners, and internal stakeholders to develop a comprehensive set of digital marketing resources and campaigns to raise awareness of NK and increase education on Oxervate among keys stakeholders (patients and ECPs).

The candidate will have experience developing and executing successful digital marketing campaigns and resources (health care experience a plus but not required), strong social media marketing skills, and a proven track record of successfully working in cross functional teams, will be self-motivated, excited for the opportunity to raise awareness about NK and Oxervate using the latest digital marketing strategies, evolve the brand’s value proposition fueling sales growth and contributing to the company’s next phase of development and its mission to commercialize innovative products that improve the lives of patients around the world.

Preference for a Bay Area or Orange County, CA based candidate but open to remote work for right individual.

 The core responsibilities of the Director, Oxervate Digital Marketing include:

•    Develop and execute a comprehensive multi-channel (SEO, SEM, social media, email, website, and content) digital marketing plan that aligns with brand goals.
•    Guide the creation of engaging informative digital content that resonates with ECPs and patients.
•    Manage the digital marketing budget, allocating resources effectively to maximize ROI and achieve strategic goals.
•    Work cross functionally with PRC (medical, legal, regulatory, and compliance) partners to create impactful and compliant materials that support the brand’s strategy.
•    Partner closely with the insights and analytics team to measure effectiveness of digital campaigns and initiatives. Leverage metrics to refine strategy and meet KPIs. Use data and insights strategically to inform digital marketing decisions.
•    Work collaboratively with Director, HCP Marketing and Assoc. Director Patient & Access Marketing to ensure consistent strategy and messaging is used “cross channel” to reach our target audiences (ECPs & patients).
•    Be an active participant and make valuable contributions to the annual brand planning process. Participate in all workshops and ideation sessions. Assist with development of final plan.
•    Evaluate and assess new, innovative digital tactics, and create a business case that supports the funding and execution of these tactics. Measure and report on ROI.
•    Support the Patient Access team with digital resources that assist ECP’s office staff and patient pull through.
•    Collaborate with a Great Team: Work cross-functionally and compliantly across marketing, sales, market access, and PRC to ensure resources and communications are meeting the needs of customers (patients & payors) and identifying new opportunities to improve the customer experience.

We are seeking team members who will live by and brand the core values of our Dompé culture: Integrity, Speed, Knowledge, Passion, Attention to Detail, Reliability, Flexibility and Teamwork. We are looking for individuals who possess an entrepreneurial spirit, flexible attitude, and adaptable nature to join our team.
 

YOU COULD BE THE PERFECT FIT IF YOU HAVE:
•    A bachelor’s degree, MBA, or master’s level degree a plus 
•    Minimum 10 years of experience in omni-channel digital marketing roles with a track record of success (health care experience a plus but not required)
•    Experience managing external vendors including agencies of record (AORs)
•    Experience planning and executing a multi-faceted digital marketing campaign
•    Strong analytical skills and experience measuring success of digital programs
•    A proven track record of self-driven results-oriented work history
•    Experience collaborating with market research to gain customer insights that will lead to activities that drive the business
•    Self-starter that can readily take action on challenges with an appropriate level of planning
•    Understanding of pharmaceutical legal and regulatory requirements and material approval process a plus but not a requirement
•    Experience with cross-functional review committees 
 

SKILLS YOU’LL NEED FOR SUCCESS: TECHNICAL
•    Strong understanding of digital marketing channels and tools (e.g. Google Analytics, social media platforms, and email marketing software)
•    Experience in project management including planning, execution and managing budgets for marketing campaigns
•    Ability to analyze campaign performance using KPIs (e.g. open rates, click-through rates, conversion rates, and ROI)
•    Awareness of AI-driven marketing tools and programmatic advertising
•    Experience partnering with agencies to create impactful digital branded campaigns
•    Metrics driven mindset, with experience analyzing user behavior & marketing activities to improve customer experience
•    Understanding of various vehicles for creating insights and understanding behaviors and needs of target audiences

SKILLS YOU’LL NEED FOR SUCCESS: PERSONAL
•    Results-oriented
•    Self-starter who thrives in fast-paced, start-up environment 
•    Critical thinker and active listener
•    Influential in driving outcomes and buy-in for ideas
•    Ability to manage multiple projects, simplify approach, and prioritize
•    Teamwork & collaboration
•    The desire to actively solicit feedback on performance and skill development needs
•    Appreciation for diversity of perspectives and approaches among peers

BENEFITS OF JOINING OUR TEAM
•    Comprehensive medical benefits: we value access to healthcare for our patients as well as
•    our employees
•    Generous vacation / holiday time off: we care about our employees and encourage a
•    balanced lifestyle
•    Competitive 401(K) matching
•    Bay Area office with great views, located in vibrant downtown San Mateo and within
•    walking distance to restaurants, coffee shops, and the Cal Train
•    A super cool team who’s excited to transform lives through innovative therapies

Base Salary: $200,000 - $235,000 a year

At Dompe, we offer an attractive compensation package to our team members. Any offer would include a competitive base salary (estimate shared above), incentive bonus, and benefits package customary to the position. Actual individual pay is determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.